Course curriculum

  • 1
    START HERE
    • Introduction
    • Book Launch Timeline Survey
    • How to Get the Most Out of Launch a Bestseller
    • Are you ready for a challenge?
  • 2
    INFLUENCER OUTREACH
    • Introduction (1:20)
    • Media Kit (14:14)
    • Identify Your Influencers (7:22)
    • Finding and Building Connections (5:22)
    • Organize Influencers (19:17)
    • Choosing the Right Ask (Part 1) (7:04)
    • Choosing the Right Ask (Part 2) (10:28)
    • Asking for a Blurb (3:06)
    • Buying Influence (2:34)
    • Outroduction (1:08)
    • Watch Me, Start to Finish (53:19)
    • Watch Me Plan My Outreach (39:43)
  • 3
    SELL TO FANS
    • Introduction (4:26)
    • The System (5:53)
    • Great Giveaways (8:11)
    • Book Sales Page (9:27)
    • Campaign – Part 1: Copywriting 101 (4:51)
    • Campaign – Part 2: Timing & Length (16:43)
    • Campaign – Part 3: Content (4:41)
    • Technology – Part 1: The Pieces (5:11)
    • Technology - Part 2: Inbox & Email List (7:43)
    • Technology – Part 3: Receipts to Email List (10:01)
    • Technology – Part 4: Storing Giveaways (4:32)
    • Technology – Part 5: Automation (4:48)
    • Tie It All Together (2:35)
  • 4
    ENCOURAGE SHARING
    • Introduction (2:08)
    • Create Shareable Assets (14:26)
    • Add to Automation (5:55)
    • Launch Teams (5:34)
  • 5
    POST LAUNCH
    • Post-Mortem (2:28)
    • Week 1 (2:03)
    • Weeks 2-4 (2:32)
    • Ongoing (1:56)
  • 6
    BONUS LESSONS
    • Welcome Webinar (35:10)
    • First Mover - Bonus Coaching Call
    • Joanna Penn - Launching a Fiction Bestseller (50:56)
    • Ultimate Author Platform Program
    • Coach a Bestseller (2:48:14)
    • 10k Magic Number with Shawn Coyne
    • Fiction Success with Rob Dircks (49:14)
    • Finding Connection with LinkedIn (12:06)
    • Launching Multiple Books (2:23)
    • Traditional Bestseller Lists Explained (14:51)
    • How to Pick Content and Giveaways (7:50)
    • How to Track Amazon Sales (8:41)
    • How to Work with Your Publisher (10:06)
    • How to Work with a PR firm or Publicist (4:14)
    • Book Trailers (21:50)
    • Which format should I promote? (1:36)
    • How to sell 10,000 copies – Webinar (1:21:36)
    • Indie Secrets Webinar Recording with Michael Bunker (2:34:56)
    • Instagram for Outreach (43:26)
    • Sell to Fans – Technology – MailChimp
    • Interview – Josh Kaufman (36:07)
    • Interview – Charlie Hoehn (40:37)
    • Interview – Chris Ducker (25:44)
  • 7
    AMAZON GUIDES
    • Introduction
    • Amazon Book Page
    • Amazon Author Central
    • Launching with 25+ Amazon Reviews
  • 8
    RESOURCES
    • Schedule Coaching Calls
    • Client Vault and Downloads
  • 9
    LAUNCH TYPES
    • Bestseller Launch
    • Influencer Launch
    • List Launch
    • Long Game Launch