Course curriculum

  • 1
    Welcome to the Mastermind!
    • Welcome!
  • 2
    Your Niche
    • Identifying and Articulating Your Niche
  • 3
    In-depth Outreach
    • Syllabus
    • Lesson 1 - Research
    • Lesson 2 - Pitching
    • Lesson 3 - Processing Responses
    • Lesson 4 - After Outreach
  • 4
    Engaging Your Audience
    • Syllabus
    • Lesson 1 - Goals for Content
    • Lesson 2 - Modalities for Content
    • Lesson 3 - Schedule and Planning
    • Lesson 4 - Your Hook
    • Lesson 5 - Planning Ahead
  • 5
    Monetizing Your Platform
    • Syllabus: Monetizing Your Platform
    • Lesson 1 - The Accelerant Curve
    • Lesson 2 - Modalities - Part 1
    • Lesson 3 - Modalities - Part 2
    • Lesson 4 - Thinking Long Term
  • 6
    Develop and Run a Promotion
    • Syllabus: Develop and Run a Promotion
    • Lesson 1 - Identifying the Right Promotion
    • Lesson 2 - Writing the Sales Page
    • Lesson 3 - Get Ready to Run the Promotion
    • Lesson 4 - Let's Go!
  • 7
    Finishing Strong
    • Lesson 1 - The Post-mortem
    • Lesson 2 - The Personal Masterplan
    • Lesson 3 - KPIs + Keeping Track
  • 8
    January 2019 - Meetup
    • Jeff Goins - Find Your Lane
    • Honoree Corder - The Business of Books
    • Hot Seats - Craig and George
    • Hot Seats - Zach
    • Hot Seats - Kathleen and Brigitte
    • Tim - Systems Thinking and Creation
    • Tim - Final Q&A and Discussion
    • Resource Links