Course curriculum

  • 1
    WELCOME
    • Introduction
  • 2
    GETTING STARTED
    • Getting Started
    • 5 Ways to Get the Most
    • Are you ready for a challenge?
  • 3
    FOUNDATION
    • What is Marketing? (15:55)
    • Books and Business (9:49)
    • Tools and Blueprints (9:44)
    • Systems (17:28)
    • Analytics and Tracking (5:41)
    • Connection System
    • WRAP-UP (5:12)
  • 4
    PERMISSION
    • Permission (8:00)
    • Social Media and Permission (6:51)
    • #1 Marketing Goal (5:50)
    • Growing Your List (23:56)
    • The Tech of Email (11:31)
    • Autoresponders (11:40)
    • Campaigns (14:35)
    • More Ways to Grow Your List (11:48)
    • Your Permission Plan
  • 5
    CONTENT
    • Share Your Adventure (8:20)
    • Where to Find Content (10:33)
    • Timely vs Evergreen (10:26)
    • Leveraging Content (9:35)
    • Your Content System (17:28)
    • Planning Your Content System
  • 6
    OUTREACH
    • Filling the Bucket (9:23)
    • Empathy & Attitude (10:45)
    • Personas & Locations (10:30)
    • Research (12:27)
    • The Pitch (12:51)
    • Leveraging (8:13)
    • Live Events (18:35)
    • Litmus Tests (6:32)
    • Influencer Hierarchy (8:11)
    • Your Outreach (4:08)
  • 7
    PULLING IT ALL TOGETHER
    • System – Start to Finish (17:47)
    • Case Studies (15:03)
    • Go Forth and Conquer (5:36)
    • BONUS DOWNLOADS
  • 8
    ULTIMATE AUTHOR PLATFORM
    • Register and Access